Case Study
Spray Blender (a sister product to Scent Blender) is a multi-use spray bottle system with a patented filtration head. Initially marketed for natural cleaning, cooking, and bug repellent, it had potential across multiple categories — but wasn’t gaining traction. Their previous agency struggled to generate sales, with little to no targeting setup and no use of first-party data.
Background
Spray Blender (a sister product to Scent Blender) is a multi-use spray bottle system with a patented filtration head. Initially marketed for natural cleaning, cooking, and bug repellent, it had potential across multiple categories — but wasn’t gaining traction. Their previous agency struggled to generate sales, with little to no targeting setup and no use of first-party data.
Case study details
Despite a versatile product, Spray Blender’s sales were stalled. Without proper tracking, segmented targeting, or content strategy, the brand couldn’t identify its strongest market fit. They needed a complete marketing overhaul and a partner to unify efforts across their sales channels, while also testing what was resonating with users.
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