Roland Metal Art

The company lacked a strong online and e-commerce presence. They needed a modern website that showcased their unique products, plus digital marketing strategies to reach new customers while re-engaging their long-time supporters to increase their revenue and replace their in-person show revenue.

• Website Build: Designed and launched a Shopify site that highlights the craftsmanship and story behind each piece while making online shopping easy for customers.
• Customer Data: Leveraged their list of past buyers to build highly qualified audiences for both ads and email.
• Meta Ads: Ran targeted campaigns to reach past customers, lookalike audiences, and new audiences interested in their products.
• Email Marketing: Established regular campaigns and automations to announce new collections, seasonal promotions, and restocks, driving repeat purchases.
• Creative Content: Used their product photography and story-driven branding to design engaging ads and emails that reflect the authenticity of their work.

• Transformed the business from craft-show dependent to a thriving online sales engine.
• Built a system of steady, sustainable growth month over month, while achieving 300% year-over-year growth in 2025 compared to the prior year. ROAS was $5-$12 throughout the year!
• Allowed the Roland Metal Art family to scale their business while reducing travel, freeing up time and energy for what matters most.

“We’ve had such a positive experience in teaming up with Thalia Street Digital! Their start up process was clear and understandable. We were able to transition seamlessly into a new web design that didn’t interrupt sales.
They’re so easy to communicate with- very responsive, flexible and offered creative, forward-thinking suggestions that have played a big role in growing our Roland Metal Art business. We are always happy to recommend Thalia Street Digital!”