Case Study
My Speech Shop was started by a speech-language pathologist as the first online speech therapy toy store, offering unique companion materials and activities paired with toys, games, books, and more. She built her early customer base through word-of-mouth referrals and organic social media posting but needed a scalable way to grow her business.
Background
My Speech Shop was started by a speech-language pathologist as the first online speech therapy toy store, offering unique companion materials and activities paired with toys, games, books, and more. She built her early customer base through word-of-mouth referrals and organic social media posting but needed a scalable way to grow her business.
Case study details
The store had strong products and a loyal following but lacked the digital infrastructure and marketing to scale.
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