Case Study

39 Minute Workout & Wellness

A kettlebell gym located in Ellicott City, Maryland that also offers Wellness services like Acupuncture. The goal was to increase membership.

Background

A kettlebell gym located in Ellicott City, Maryland that also offers Wellness services like Acupuncture. The goal was to increase membership.

Case study details

The Challenge

39 Minute Workout and Wellness ad promoting strength training and a trial class

They previously worked with someone who was bringing them on-platform Meta leads, but they were mostly unqualified. They were looking to get more qualified leads in the door.

Our Approach

39 Minute Workout and Wellness fall campaign featuring a member exercising outdoors

Worked with the website manager to update the website to clearly show membership and pricing options to better qualify leads before contact.
Implemented analytics and tracking to better identify, target, and remarket to qualified audiences.
Used email list targeting and lookalikes to reach interested prospects.
Produced new ad creative — graphics and video reels — that sent users to a focused landing page with a free trial offer.
Supported staff growth with a short-term hiring campaign, filling trainer positions within days.

The Results

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