39 Minute Workout & Wellness

They previously worked with someone who was bringing them on-platform Meta leads, but they were mostly unqualified. They were looking to get more qualified leads in the door.

• Worked with the website manager to update the website to clearly show membership and pricing options to better qualify leads before contact.
• Implemented analytics and tracking to better identify, target, and remarket to qualified audiences.
• Used email list targeting and lookalikes to reach interested prospects.
• Produced new ad creative — graphics and video reels — that sent users to a focused landing page with a free trial offer.
• Supported staff growth with a short-term hiring campaign, filling trainer positions within days.

• 100+ qualified leads delivered in the first 6 months.
• Increase in membership sign-ups and revenue.
• Rapid success in hiring new trainers with strong applicants.
• Expanded into marketing for wellness side of the business.