Case Study
Spray Blender
Background:
Spray Blender (a sister product to Scent Blender) is a multi-use spray bottle system with a patented filtration head. Initially marketed for natural cleaning, cooking, and bug repellent, it had potential across multiple categories — but wasn’t gaining traction. Their previous agency struggled to generate sales, with little to no targeting setup and no use of first-party data.
Services Provided:
Category:
The Challenge −
Despite a versatile product, Spray Blender’s sales were stalled. Without proper tracking, segmented targeting, or content strategy, the brand couldn’t identify its strongest market fit. They needed a complete marketing overhaul and a partner to unify efforts across their sales channels, while also testing what was resonating with users.
Our Approach +
- Website & Landing Pages: Refreshed their Shopify site and built dedicated landing/recipe pages with educational content and plant graphics to improve conversions.
- Paid Media Setup: Implemented Meta Ads with pixels, tracking, and audience segmentation using first-party data (email lists, purchasers, site visitors).
- Creative Testing: Ran structured ad tests across use cases (cleaning, cooking, bug repellent, etc.). BBQ/cooking content significantly outperformed expectations, shaping the brand’s new direction.
- Rebrand & Positioning: Guided a full pivot toward BBQ/cooking, including launching a new black bottle with a carrying case. Updated website, branding, and creative assets to reflect this new positioning.
- Email Marketing: Launched post-purchase flows to educate users on recipes and use cases, while also driving repeat purchases and upsells (extra bottles and kits).
- Content Creation: Produced a large volume of content — from graphics and reels to UGC filmed in-house with neighbors and friends. Edited, branded, and even voiced-over these videos to maximize impact across ads, emails, and social.
- Amazon Ads Integration: After seeing success on Meta, Spray Blender brought their Amazon advertising under Thalia Street Digital to create seamless, full-funnel marketing. We built an automated reporting structure that tracks sales, spend, and ROAS across Meta and Amazon together — giving clear visibility into performance.
The Results +
- 300% year-over-year sales growth.
- Identified BBQ/cooking as the top-performing niche, shaping an entirely new brand focus.
- Successful pre-sale campaign for the rebranded BBQ product (shipping Sept 2025), already generating strong sales within the first month
- Seamless performance tracking across Meta and Amazon Ads, allowing for smarter spend allocation and higher ROAS, while giving the client instant visibility.
- Established a scalable, content-driven system that continues to grow sales month over month.
