Case Study
Roland Metal Art
Background:
Roland Metal Art is a family-owned business founded in 1994 by Roland Sr. and his wife, later joined by their son Roland Jr. and his wife. Known for their handmade art crafted from recycled railroad spikes, most of their sales originally came from traveling to art and craft shows across multiple states. While successful, the constant travel had become taxing, and they needed a way to bring their business online to scale without the grind of the road.
The Challenge −
The company lacked a strong online and e-commerce presence. They needed a modern website that showcased their unique products, plus digital marketing strategies to reach new customers while re-engaging their long-time supporters to increase their revenue and replace their in-person show revenue.
Our Approach +
- Website Build: Designed and launched a Shopify site that highlights the craftsmanship and story behind each piece while making online shopping easy for customers.
- Customer Data: Leveraged their list of past buyers to build highly qualified audiences for both ads and email.
- Meta Ads: Ran targeted campaigns to reach past customers, lookalike audiences, and new audiences interested in their products.
- Email Marketing: Established regular campaigns and automations to announce new collections, seasonal promotions, and restocks, driving repeat purchases.
- Creative Content: Used their product photography and story-driven branding to design engaging ads and emails that reflect the authenticity of their work.
The Results +
- Transformed the business from craft-show dependent to a thriving online sales engine.
- Built a system of steady, sustainable growth month over month, while achieving 300% year-over-year growth in 2025 compared to the prior year. ROAS was $5-$12 throughout the year!
- Allowed the Roland Metal Art family to scale their business while reducing travel, freeing up time and energy for what matters most.
Client Testimonial +
“We’ve had such a positive experience in teaming up with Thalia Street Digital! Their start up process was clear and understandable. We were able to transition seamlessly into a new web design that didn’t interrupt sales.
They’re so easy to communicate with- very responsive, flexible and offered creative, forward-thinking suggestions that have played a big role in growing our Roland Metal Art business. We are always happy to recommend Thalia Street Digital!”
