Case Study

My Speech Shop

Background:

My Speech Shop was started by a speech-language pathologist as the first online speech therapy toy store, offering unique companion materials and activities paired with toys, games, books, and more. She built her early customer base through word-of-mouth referrals and organic social media posting but needed a scalable way to grow her business.

Services Provided:
Category:

The Challenge −

The store had strong products and a loyal following but lacked the digital infrastructure and marketing to scale.

Our Approach +

  • Shopify Optimization: Enhanced the existing store for better user experience, making it easier for customers to browse, shop, and complete purchases.
  • Meta Ads: Launched strategic ad campaigns to increase visibility, target new customers, and remarket to existing audiences.
  • Email Marketing: Built campaigns and flows to engage customer segments, announce new products, and drive repeat purchases.
  • Content Creation: Created engaging content across channels — from graphics and video reels to email campaigns — ensuring consistent branding that drives results.

The Results +

  • Achieved 336% sales growth (Jan–Sept 2025 vs. prior year) with a ROAS averaging $10!
  • Increased conversion rate 64%
  • Grown customer list more than 3X!
  • increased 336% year over year

Client Testimonial +

“Every day that I work with Erica and her team I think WHY DIDN’T I DO THIS SOONER?! We were nervous to hire a marketing team but Thalia Street Digital has made it easier for me to focus on growing my business without the stress of email marketing & advertisement worries. If you are considering hiring a team to take marketing off your full plate, DO IT! And do it with Thalia St Digital!” – Heidi Martino
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