Case Study
Kluk Custom Calls
Background:
Kluk Custom Calls is a veteran-owned hunting call company that started with a passion for turkey calls and quickly expanded into deer, elk, predator, waterfowl, accessories, and apparel. From the start, they knew that in order to scale, they needed a professional website and a strong digital presence.
Services Provided:
Category:
The Challenge −
Kluk was just beginning to establish their online business. They needed an e-commerce platform built to handle growth, visibility in a competitive hunting market, and a marketing strategy that not only drove traffic but converted sales.
Our Approach +
Website Build: Designed and developed a Shopify site, giving them the structure to scale product lines and ensure a more streamlined experience for users. Implemented best-practice SEO strategies with optimized content and site structure, earning top rankings in search results within a highly competitive niche.
Paid Media: Kluk was previously just ‘boosting posts’, but not being effective at optimizing toward sales with a full strategy. We set up best-practice tracking and analytics to properly measure performance and build effective audience segments. Leveraged first-party data (email lists, purchasers, social engagers, site visitors) for remarketing and lookalikes, and synced their Shopify catalog into Meta, allowing dynamic product ads and sales directly through Meta Shop.
We balanced the ‘push/pull’ of marketing with Search ads to reach users through Google too, and then later also expanded into Amazon Ads.
Email Marketing: Introduced and managed email campaigns and flows to re-engage customers, upsell products, and maximize revenue at low cost. They weren’t utilizing email before and it has been a game changer for growing sales using a very low cost medium, while engaging with one of their most qualified audiences.
Creative Content: Enhanced the client’s photography and video with ad design, graphics, and messaging for both ads and emails.
The Results +
- 500% YoY sales growth in year one (2023 vs 2022).
- Continued growth: 150% increase (2024 vs 2023) and 100% increase (2025 vs 2024), even after scaling to large sales volume.
- Achieved Top 3 organic ranking on Google search.
- Expanded from a single-product focus (turkey calls) to a year-round, multi-product strategy, re-engaging existing customers and reaching new ones that continues to fuel year-round growth.
- Expanded marketing and sales from Shopify to Amazon & Amazon Ads.
Client Testimonial +
“Zach and Erica have been great to work with. They have helped to redesign our website, rank on google, and took our marketing to a whole new level. They are a great company and even better people. You cant go wrong with Thalia Street Digital!”
