Case Study
Allegheny Native
Background:
Allegheny Native started as YouTubers producing fly fishing films. They wanted to transform their passion into a profitable business by first launching The Native Fly Box, a fly fishing subscription box sold online, and later expanding into selling other high-quality flies and gear.
The Challenge −
Their existing Shopify setup couldn’t support subscription orders, and their product line was limited. To grow, they needed the right e-commerce foundation, scalable ad strategy, and a way to nurture customers after the first purchase.
Our Approach +
- Customized their Shopify store to support subscription products and apply best practices for online sales.
- Expanded their offering beyond the subscription box, helping them diversify products and increase revenue per customer.
- Drove new customer acquisition through Meta ads, leveraging the client’s video and photo content enhanced with graphics and reels.
- Used email marketing to upsell, cross-sell, and re-engage subscription customers with other products.
The Results +
- Successfully launched The Native Fly Box subscription model online.
- Achieved steady, profitable growth over the past two years, with over 200% growth year over year during peak fly fishing season (April 2025 vs April 2024)
- Built a system where paid ads drive sales, while email maximizes lifetime value through repeat purchases.
