Case Study
39 Minute Workout & Wellness
Background:
A kettlebell gym located in Ellicott City, Maryland that also offers Wellness services like Acupuncture. The goal was to increase membership.
The Challenge −
They previously worked with someone who was bringing them on-platform Meta leads, but they were mostly unqualified. They were looking to get more qualified leads in the door.
Our Approach +
- Worked with the website manager to update the website to clearly show membership and pricing options to better qualify leads before contact.
- Implemented analytics and tracking to better identify, target, and remarket to qualified audiences.
- Used email list targeting and lookalikes to reach interested prospects.
- Produced new ad creative — graphics and video reels — that sent users to a focused landing page with a free trial offer.
- Supported staff growth with a short-term hiring campaign, filling trainer positions within days.
The Results +
- 100+ qualified leads delivered in the first 6 months.
- Increase in membership sign-ups and revenue.
- Rapid success in hiring new trainers with strong applicants.
- Expanded into marketing for wellness side of the business.
